ABOUT OUR PRINCIPAL DESIGNER

M.ARCH, INTERIOR DESIGNER & CO-FOUNDER

Soha encompasses the Artistic side of SERAC. She credits her artistically minded family, mainly her father, a pioneer and professor of Architecture from Florence, Italy.

Soha’s rich journey in design stems from a vast background in design and architecture. This rare and dynamic combination of high-end software and personal style ensures a client’s vision is interpreted. Creating the ultimate design concept in a precise and timely manner is what Soha thrives on. Soha is continually staying current and Innovative by visiting on top of trends by research in design and art, fashion, cuisine, and history. Space planning and lighting are the essential elements to start the design process. A mix of contemporary, traditional, vintage, classic, and trendy are vital motivating factors.

She is well equipped to deliver a timely product that satisfies all your needs visually and practically, from necessary renovations to elaborate plans. We create interiors for work, life & play.